For the current year, the brand desired to bring attention to urban adventures and hangouts, pulling away from the image that their whisky is only for rugged mountaineers and adventurers. After all, this whisky is for intrepids that want to be with their clan, no matter the situation presented.

So we presented the previous situations: urban hiking, pub hangouts, party night out, and home nights with the clan.

Additionally, a regional art was made for Monterrey, where we take pride in our carne asada ritual.